HERBAL ESSENCES: COMMON SCENTS
ART DIRECTION / DESIGN / BONUS BTS VIDEO FOR CLIENT
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Herbal Essences is celebrating the ultimate common scents —saying no to the crap in your life and yes to what matters to you.
We share the unfiltered stories of 6 unapologetic trailblazers whose common scents are clear and piercing — dancer Allison Claire, storyteller Noor Tagouri, actor Diane Guerrero, business mogul Colleen Crivello, illustrator Meredith Wing, and wellness guru Sophie Jaffe. Coming from all walks of life, these women are revolutionary because of their common scents — they know that their joy depends on saying no to what doesn’t serve them.